Hype Cycle for Consumer Engagement with Healthcare and Wellness, 2020. Gartner Report

Consumer engagement innovation profiles have been rapidly accelerating, in part due to the shift to digital interactions driven by Covid-19. The profiles have been consistently advancing due to the recognition that consumer engagement is essential for any healthcare organisation that wants to remain viable in the healthcare market.

According to Gartner, “Healthcare business and technology decision makers have recognised the importance of consumer engagement and are accelerating the implementation of consumer engagement technologies.”

“Healthcare CIOs are adapting these technologies with the goals of improving clinical care and clinical outcomes. This reflects the recognition that digital health products and services delivered virtually are dependent upon engagement of a consumer and their activation to independently use the product.”

This Hype Cycle report tracks the technologies and innovations that will have the greatest impact on consumer engagement within healthcare and wellness.

Gartner, Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2020, Mark Gilbert, Jeff Cribbs, 12 August 2020

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